With 98% of civil personal injury cases settling prior to the filing of litigation, and another 98% of those settling prior to trial, demand letters are critical to your success as a plaintiff lawyer. Yet, the topic is almost never discussed in CLEs, and is rarely discussed amongst lawyers. Many lawyers’ demand letters fail to address the full extent of their clients’ injuries, fail to address factors of substantial value to insurers, fail to support the damage claims, and/or lack sufficient detail to get the compensation that should be offered to the client. Some demand letters are so ineffective they are simply ignored by the adjuster.
In this video series, Aaron DeShaw (author of the only legal text on insurance bodily injury software) and Charlette Sinclair (the nation’s leading consultant on demand letter writing) provide you a formula, reverse engineered from the insurance industry’s software for auto, premises, and workers’ compensation cases, for optimizing your demand letters. They provide numerous important insights, including: